Approach

Four phases, three gates, one report a month

Nothing in the next phase starts until the gate before it is met. That is how a fixed fee stays fixed.

The four phases

Discovery, Strategy, Execution, Optimisation

Week 1
Discovery
A 30-minute call, then a working session. We learn what you sell, who buys it, what the current site and Google Business Profile are doing, and what number would make the project worth it.
Gate: positioning and KPIs signed off.
Weeks 1–2
Strategy
A page plan with a keyword for every page, a copy brief, the offer and the price we will show, and the design direction. You see it all before anything is built.
Gate: page plan and design direction approved.
Weeks 3–6
Execution
Build on a staging site you can open from your phone. Mobile first. Copy, schema, forms and analytics go in as we build, not at the end.
Gate: QA passed on speed, accessibility and forms.
Launch and every month after
Optimisation
Launch with the homepage kept at the same URL. Then a monthly report on rankings, leads and calls booked, and one improvement shipped a month on a care plan or Growth Partner retainer.
Gate: live, indexed, leads reaching your inbox or CRM.

Day to day

You review every page on a staging site before launch. Nothing is edited on the live site.

One person runs your project and answers within 24 hours on working days.

Domain, hosting account, site, content and analytics are in your name. We ask for access, we never hold it hostage.

Form submissions, calls booked, WhatsApp clicks and phone clicks are tracked from day one, so the monthly report is about leads, not traffic.

Stack

The same tools we run our own sites on. Fewer than 15 plugins on any site, because every plugin is a maintenance cost.

Light markup, your design system as code, no Elementor or Divi weight.

Sitemaps, robots, schema and redirects in one place.

Every form posts to a pipeline, not an inbox. An automatic reply goes out within five minutes.

A 30-minute call with three qualifying questions, booked without an email chain.

Irish or EU data centre, staging included, Cloudflare in front for DNS, CDN and firewall.

Leads, rankings and session recordings, all free, all consented.

Book a call and we will walk through what Discovery would cover for you.